Posts tagged: Louis CK
Louis CK’s PayPal screen, and what he’s going with the money. To quote @mulegirl: “Attention social media strategists and marketers. This is what authenticity looks like. You can’t fake it.”
Really great list. Some excerpts:
…No one arrives instantly formed…
…It’s easy to be famous. It’s hard to have fans…
…Publicity is a byproduct, it comes after the fact…
…You just do the work, you never know what will happen…
…A good marketing plan is irrelevant if the product sucks…
…A great artist doesn’t repeat what someone else has already done but tweaks it, improves it, makes it his own…
He took to his website to write,
“12 hours [after the special’s noon launch on Dec. 10], we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video.”
I think this proves that good content rises to the top and despite the availability of pirating, people will pay for value.
